Align with The brief

Researching

Understand the current app - Getting familiar with the app
Create personas - WeightWatcher Personas
Review current user journey - Current WeightWatchers app
Create the feedback form - Research form
Research Slimming World vs WeightWatchers - Competitors - Slimming World
Why people quit WeightWattchers - Why people quit
Think of ways to getting users - Getting candidates
Understanding the users needs excerise - User research
Researching most common apps for primary target audience - HIDE Menu style research
Create exercise to evaluate app ease of use - User testing
Summarise research and set a strategy. 👇 - Double Diamond The brief - refined