<aside> 👉 WeightWatchers want to improve the ease of use and navigation of their mobile app so that users are able to find new recipes and encourage tracking their daily intake.

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Objectives:

  1. Improve the ease of use
  2. Make it easier to find recipes
  3. Encourage tracking intake

Always ask yourself does the research and work reflect the objectives?


Measuring success?

Identify KPI's baseline by collecting data on the current app

Compare the KPI's throughout the project

KPI's have improved


Deliverables

  1. Homepage research and redesign summary