Problem statement:

The WeightWatchers App is difficult to use and I can't find recipes I'm looking for.

Overview

Food and excerise are the two major contributing factors to weightloss. If users are able to see a positive change they will be motivated and continue using WeightWatchers.

From user research, testing and app reviews I have identified that the navigation of the app and finding recipes for different times of the day could be redesigned to improve the user journey experience.

My personal observation

The app is overcrowded with options and call to actions being in irrelevant places that do not make sense to the user journey. Removing these and modifying the UI will make the app easier to use.

After reviewing WeightWatchers and Slimming World the main focus for users is to track their food consumption and be introduced to new foods that they can use as part of their healthy lifestyle change.

I believe the current design of the WeightWatchers app gives recipe inspiration as a second thought and it needs to be prioritised.

Summary based on user research and app reviews:

• It is difficult to find inspiration for dinner recipies
• There are too many food categories and they are not inline to what the users are looking for
• Users would prefer to search for a meal or ingredient seperately. Not combine the searches together
• Information displayed on the recipies are easy to understand
• When following recipies it would be ideal to include the amount in the instructions as users have to scroll back up to the ingredients sections

The Process

https://miro.com/app/board/o9J_l5ZGWK4=/