Research.pdf

Reasons why people join WeightWatchers:

"Family members had success with weight watchers so I trusted the program."

"To find healthier food choices and to monitor my food intake. "

"To feel part of a community that will help me to stay motivated and keep me on track, whilst learning as I go along."

<aside> 💡 Recipes is a highly used feature but the content hierarchy doesn't follow this need.

</aside>

How easy do you find navigating the WeightWatchers app?

<aside> 🔢 5.67 out of 10

</aside>

"The app is confusing and jumbled."

"tracking your food is very easy and it is easy to find your food items. "

"Recipes are difficult to find"

<aside> 💡 Navigation labelling could support user journey

</aside>

Is there anything you find frustrating about the WeightWatchers app?

"It’s difficult to find basic things like where to weigh in."

"navigating to the recipies could be easier, I find you have to scroll all the way to the bottom of the screen which is inconvenient"

"Recipes are hard to find