https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2Folp4opqhc8VMLBxHRK0eMl%2FWW-Menu-V1a-Iteration%3Fnode-id%3D2%253A2%26scaling%3Dscale-down%26page-id%3D0%253A1%26starting-point-node-id%3D2%253A2

What has changed

  1. Homepage has been removed
  2. Content hierarchy has been restructured - Revised content structure
  3. Recipes have been made a top-level option
  4. Recipes navigation has enhanced
  5. New filtering functionality introduced for recipes making a dish idea easier to find

How to measure success

  1. Reviewing the analytical data on recipe navigation we should see a big improvement
  2. Push notification review on the new style app after 4 weeks of use
  3. App reviews on app stores
  4. Feedback reviews during WW Meet-ups to ask about the new app improvements

Other areas to research to improve WW app user experience

  1. Actual recipe pages could include options to exclude ingredients
  2. Recipe amounts to be added into the instructions
  3. Search feature - viewing options (ingredient or recipe)
  4. The user journey for tracking food needs to be looked into
  5. Recipe collections need to be refined and updated