WeightWatchers is a healthy lifestyle service that encourages positive change to the mind and body. They're predominately recognised for their weight-loss plans which use a mobile app for a points based tracking system that monitors food intake, they also have several other features such as well a community based social platform and wellness section too.
As I designer, and using the WW mobile app myself, I felt the user experience could be improved so I challenged myself to see if I could do just that. During the project, I identified that I could enhance the app which benefits both the user and business cases and highlighted several areas for improvement.
If this were a real project, I would have been able to plan and work with WW meet-up groups to collect more data to develop a better understanding of the active user base. I did attempt to reach out to WW in a variety of ways to see if I could make this possible, understandably they declined to provide me permission. Worth a try!.
I began by creating a brief to kick-start the project and highlight some key deliverables to give the project some focus. In short, I needed to improve the overall ease of use of the app. I started by understanding the companies' objectives and values, exploring app features and reviewing audience behaviour to gather qualitative and quantitative data.
Reviewing the app structure and content hierarchy.
Inspecting the user journey of the different features within the app.
11/11 reviews mentioned the tracking feature
4/11 reviews mentioned the scanner feature
2/11 reviews mentioned the community feature
Pages seem to have lots of content
Key statements from each review:
Once I had finished the preliminary findings I then put together a user research plan which involved questionnaires, interviews, card sorting, observing tasks and interactive framework building exercises using tools such as Miro, Zoom and Microsoft forms.